A Mad About Solutions Marketing Case Study
Mad About Solutions worked with the international marketing arm of among the country’s top real estate companies to revamp their website, streamlining the customer journey and providing easy access to the information that customers need. Mad employed an agile development strategy to deliver the fastest web design and development services to satisfy the customer’s requirements.
Client Brief
A company that serves as a real estate giant’s exclusive global marketing arm enlisted Mad About Solutions’ assistance with redesigning its official website. To better showcase the properties under the mother company and its subsidiaries, the client’s website needed an improved user experience with a modernized, more responsive design, better content organization and navigation, and overall optimized performance through SEO and other integrations.
Mad About Solutions endeavored to deliver the fastest web design and development services, cognizant of the importance that websites play as a key source of credible information in a client’s purchase decision journey.
Visit the client's website here.
Mad About Solutions redesigned this website for the global marketing arm of a local real estate giant. Check their new website from here.
Our Approach
Our team started the project with a thorough analysis of the client’s brand identity and target audience, which allowed us to create a user-centric design approach.
The website was designed to serve as an online catalog of properties under the mother company and its subsidiaries, making improved navigation an essential feature. To address the need, we crafted wireframes for better navigation and content organization. During the development phase, we integrated WordPress plugins that enhanced functionality, performance, and security.
While these projects have a tendency to depend on approvals and responses from the client, Mad was able to deliver the fastest web design and development services within agreed timelines.
As a result, we successfully transformed the client’s website into a modern, responsive, and high-performing digital platform, which led to a highly engaged user base.
Fastest Web Design and Development Services
In the latest report for the Philippines found in DATAREPORTAL entitled Digital 2023: The Philippines, the state of digital in the country was highlighted by the following:
- There were 85.16 million internet users in the Philippines at the start of 2023, when internet penetration stood at 73.1 percent.
- The Philippines was home to 84.45 million social media users in January 2023, equating to 72.5 percent of the total population.
- A total of 168.3 million cellular mobile connections were active in the Philippines in early 2023, with this figure equivalent to 144.5 percent of the total population.
These key numbers are more than enough indicators about how highly digital Filipinos have become. So much so that no company desiring to grow should go without a decent presence online. At the very least, a company, business or individual service provider must have a social media presence and an informative catalog or institutional website. Needless to say, an e-commerce website is ideal for selling organizations.
If you don’t have a website yet or if your current website is outdated, you really should consider availing the fastest web design and development services you could find and build your presence online.
With customers spending more than 9 hours a day online, you can safely assume that when they need information on nearly anything, they will go looking for it over the internet. The question is whether your website or other online assets will appear on search engines.
If you are still not convinced that your target audiences and markets are looking for your services online, you can check out DataReportal’s report on why people turn to the internet, and we’re sharing the top 4 below:
- Find information – 79.8% of the time, people in the Philippines use the Internet to get more information, presumably about something they need or want
- Stay in touch with friends or family – while you and your business cannot participate in many conversations between friends and among families, you still need a website so that if you decide to advertise on messaging platforms, you can direct people to a place where they can find out more about your brand and services offered.
- Learn how things are done – if your business or service offered involves customers having to work or use your merchandise, then it pays to have tips, educational materials, and step-by-step instructions available on your website in all forms possible. Have an instructional blog article, make product manuals available, embed your product videos, and provide links to other resources, including those on your social media pages.
- Finding new ideas or inspiration – and while this reason is often ignored or glossed upon, the more strategic and creative entrepreneurs and marketing professionals latch on these. Knowing that people at times access the internet without any specific reason, you can associate your products and services with trivia, curious and interesting facts and learnings as an additional way to be discovered.
We cannot emphasize enough that a functional, updated, and informative website is critical to any business today. Every moment you go without a website may be costing you lost sales and revenues.
Contact Mad About Solutions today to discover our fastest web design and development services.
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