Effective Social Media Marketing

Mad About Solutions worked with the pioneer IT Education group, among if not the largest network of schools in the Philippines, to deliver engagement and increase traffic toward its enrollment pages. It was through effective social media marketing that we delivered results for this client.

Client Brief

A prominent educational system in the Philippines asked our team to help elevate its online presence. This client, best known for specializing in information technology, wanted to see a comprehensive social media strategy that comprised both organic content and targeted paid advertisements. The goal was to increase engagement and drive significant traffic to the website over a four-month campaign.

Our Approach

Throughout the campaign, Mad About Solutions crafted 120 materials tailored for sharing on the client’s Facebook and Instagram pages. Each piece of content underwent meticulous ideation and design, aligning with a tightly-knit social media strategy, resulting in effective social media marketing.

We diversified our content formats, ranging from static posts to videos and GIFs, to maximize our social media marketing campaign. Our content covered different facets of the institution’s affairs, from showcasing its academic programs and strategic partnerships with other companies to sharing student news and offering valuable education-related insights.

During the campaign, we witnessed a substantial increase in Facebook page likes and link clicks.

Effective Social Media Marketing

Many companies and individual business owners rightly think that effective social marketing is the key to growing their organizations and businesses in today’s digitally driven landscape. That is right on the spot. But what throws a monkey wrench into their plans and results is the misconception that this work is both free and easy.

The truth is that effective social media marketing requires time and resources. In fact, effective social media marketing requires more than just one person.

It doesn’t take long for businesses to realize that while it is free to open social media pages, you won’t immediately get the traffic you want or need. Also, if and by the time you get to build a community, it also becomes obvious that continuous effort and resources are needed to drive traffic and sustain the engagement of the community.

In fact, effective social media marketing requires the expertise of not one but of a team working together. You will typically need the following:

1. Content creator or copywriter – this is the person on the team who must know about your products and services the most. He will be the person to develop the text on your post image as well as the caption, article, or content to go with the image. He will make sure to include the relevant links back to a website or conversion platform. Needless to say, this person will spend about an equal amount of time between researching content and developing it for you. In many ways, the content creator is the core of any effective social marketing effort.
2. Graphic designer or creative creator – the graphic designer works with the content creator to provide the visual aid to the content. He creates and designs the post image. It is important to deliver visually arresting, interesting, and attention-grabbing images for your effective social media marketing materials. While content has to be relevant, it’s the post image that jumps out at your audience. You can think of your post images as the keys to your audiences’ attention. Unless your visuals rise up among the many distractions online, your relevant content can just drown out.
3. Social Media Manager – Ideally your social media content person is focused on creating content and keeping up with the interests of your community. A social media manager will be the person to schedule your content and post images on your social media pages. Among others, this person will be in charge of advertising, running and iterating them to maximize the return on your advertising investments. He will also be monitoring performance and generating reports. In some cases, the social media manager also responds to and addresses reactions, comments, and direct messages resulting from your effective social media marketing content.
4. Social Media Project Manager – You or your marketing manager can be the project manager for your social media efforts. The point is to have someone orchestrating and accountable for the team delivering the requirements of effective social media marketing. The project manager is typically the person who directs the strategy of the social media marketing efforts — whether to increase traffic to a website or simply increase awareness and build the brand. The Project Manager is responsible for ensuring the materials are delivered and scheduled on time, and that all members of the team are working coherently to deliver effective social media marketing.

For many organizations, it may not make sense to immediately set up a social media marketing team. In this case, the best option would be to go with a digital marketing agency like Mad About Solutions. An agency like ours will have all the expertise you need to deliver an effective social media marketing strategy without having to hire and maintain a number of people.

Of course, you always have the option to hire individuals who offer social media marketing services. This is a great option if you are able to find one person who packs all the abilities mentioned above. But based on our experience, such marketing experts are rare. We would advise that if you decide to go with an individual social media person, you put in extra effort to test his output and qualifications before you engage on a permanent basis.

At Mad About Solutions, we offer pilot social media marketing engagements for as short as 6 months. This gives us ample time to prove that your marketing investments with us will go a long way. For you, our 6-months pilot program is a more manageable and palatable term of engagement, until you are convinced of our ability to deliver.

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